Admissions & Enrollment



Office of Undergraduate Admissions


Nimble communications and a milestone of early admissions all came about with a new content relationship management system. By working with the new system, Slate, the Office of Undergraduate Admissions (OUA) was able to provide on-the-fly email communications throughout a busy application season. Admissions sent more than 300 emails using the system, and tailored messages to specific segments to provide the latest information. For example, during the months of December and January, OUA sent emails to students and recommenders about a new Letters of Recommendation process. OUA was able to calm anxious applicants and their recommenders, as well as answer questions and concerns based on feedback from campus partners, social media, and high school counselors. Slate also enabled OUA to begin reading applications one month earlier than previous years. With the increase in the application pool to more than 100,000, this was a huge advantage. Finally, February 2016 marked the first time OUA offered early admissions. By offering selected students early admissions, the office was able to identify and communicate with some of the university’s most sought-after applicants and start the yield process months earlier.


Financial Aid

Financial Aid & Scholarships


In addition to providing more than $700 million in student aid for 2015-16, the Financial Aid and Scholarships Office helped students secure food assistance thanks to a partnership with the Centers for Educational Equity and Excellence. The office’s Food Assistance Program, which provides short-term support for students experiencing food insecurity, received additional funding in spring 2016 from an external source. This additional funding could be used at all on-campus dining halls and restaurants and at select off-campus food merchants. The program was originally funded by undergraduate student aid, which limited the population of students that Financial Aid and Scholarships could assist to undergraduate financial aid recipients. Graduate students and non-aid recipients experiencing food insecurity are now eligible to apply to the Food Assistance Program. The Financial Aid and Scholarships Office also continued to provide students with financial wellness resources and long-term financial solutions to help address the food insecurity issues they may experience.


Cal Student Central

Cal Student Central


Cal Student Central had another successful year in providing much-needed student services in one place, resulting in highly satisfied students. The office administers a three-question survey after each case, and the highly favorable results demonstrated that students felt respected, that advisers were highly knowledgeable and efficient, and most importantly, that over 86 percent of all issues presented were resolved. Overwhelmingly, students were satisfied with the service provided by the knowledgeable and courteous staff. One student noted that they were grateful for all of the help they received “in such a timely manner. [CSC has] truly made my week and relieved so much stress.” Another student said they were grateful for the “extended kindness and exceptional communication” from CSC. These results are even more impressive considering the in-person escalation rate (how often CSC escalates cases to partner offices) is less than 10 percent, against a 20 percent goal, proving that the team continues to provide top-notch student support.


Berkeley Bulletin

Office of the Registrar


Serving students from enrollment to graduation, the Office of the Registrar needed a website that could provide information clearly and concisely to tens of thousands of people. The office partnered with Student Affairs Communications to develop a new website organized by function: academic records; tuition, fees, and residency; how to enroll in classes; veterans benefits; and classroom scheduling. The newly enhanced website is just part of the office’s overall contributions to serving an increasing number of students and academic programs on campus. The office has successfully collaborated with campus partners in order to serve more students, and it served in a leadership role for major campus challenges, such as exploring alternatives in light of the closure of Wheeler Hall and launching a new classroom scheduling system. Coming in July 2016, the Registrar's office is launching Explore Courses, a new feature of the Berkeley Academic Guide. Explore Courses is an exciting new app that unites data from the course catalog and the schedule of classes into one, powerful search and discovery tool. Explore Courses uses keywords and filters to quickly narrow options, helping students find the most interesting and relevant courses offered as they plan for enrollment.