Admissions and Enrollment

As Berkeley's front door, Admissions and Enrollment  (A&E) helps people reach their dreams by providing support and solutions for success, whether for student, faculty, staff, or alumni. A&E leads nationally and serves locally through its innovation, ongoing improvement, and exceptional expertise. A&E supports staff by empowering them to make decisions guided by policies and goals, and supported through staff training.

Cal Student Central staff helping student

Cal Student Central: Streamlining Student Services

Opening its doors on Sproul Hall’s main floor in January 2013, Cal Student Central is the single destination for information and assistance about financial aid, fees and billing, payments, disbursements, registration, and enrollment. Cal Student Central staff members provide front-line services in partnership with the Financial Aid and Scholarships Office, the Office of the Registrar, and Billing and Payment Services. Before Cal Student Central opened, students traveled between offices—often a 15-minute walk across campus—to take care of some of the most common University business.  Now students get information and assistance in one central place. Read more | Cal Student Central

Student Affairs IT gathered around table

New Student and Academic Information System: From Dream to Reality

After Student Affairs and IST completed a detailed technical analysis of the student information system landscape, and spurred by Student Affairs' departure from the Kuali Student development consortium, the campus approved a plan to move forward with the purchase and implementation of a new student and academic information system. In the 2013-14 academic year, the team will be  working with all of the impacted service offices, as well as faculty, academic advising staff, and students, to gather requirements for the new system. A Request for Proposal will be issued, with the goal to begin implementation of the new system in the summer of 2014.

screenshot of admissions home page

Admissions: Reinventing the Freshman Experience 

A challenge in selective admissions is knowing that admitted students are also being recruited by other top schools. To meet this challenge, Admissions created new energy around the Class of 2017, incorporating a playlist to serve as their theme music, an opportunity for students to share their photos, an active Facebook presence, and an admitted-student landing page to organize all of the excitement. To spread the idea of community, families were sent an invitation to attend an event in their area and get involved in the online community. Admissions also increased the number of yield events from 26 to 29 and witnessed a 47 percent increase in RSVPs and a remarkable 67 percent increase in attendance. Alumni and parents who participated in past years reported that the energy level at events this year was at a record high. Read Blog | Admissions

graduate in cap that says "dream big"

Financial Aid Long-Term Goal: Undergraduates to Graduate With No Debt

Financial Aid and Scholarships Office (FASO) leadership has engaged with campus stakeholders on approaches to controlling or eliminating student debt and has strategized with multiple faculty committees, including the Academic Senate Committee on Undergraduate Scholarships, Honors, and Financial Aid (CUSHFA); the Coordination Board; and the Gimlet Group. FASO has also partnered with the Development Office of Student Affairs (DOSA) on fundraising strategies and the engagement of donors to actively reduce student debt at UC Berkeley. FASO is part of the national conversation on student debt with the National Direct Student Loan Coalition (NDSLC), the National Association of Student Financial Aid Administrators (NASFAA), and representatives of Congress.

Additional Highlights

  • Associate Vice Chancellor of  Admissions and Enrollment  Anne De Luca was the recipient of an Excellence in Management Award. “Anne invested in team-building and one-on-one coaching for all her directors. Each director benefited from individual confidential coaching sessions with an external coach, who could help each person think through their own career goals and issues. For some in the group, this was the first time they ever received professional one-on-one coaching.” Anne was elected as a representative to the National Academic Council for the College Board and is serving on the campus’ Western Association of Schools and Colleges accreditation steering committee. She also attended the American College Personnel Assocation national conference in March 2013 and presented a session with Steve Sutton about leading transformational change in Student Affairs.
  • This year Amy Jarich started tweeting from @DirectorAmyJ.  Amy represented Berkeley at the Western Regional College Board Forum in February 2013 by presenting on a panel with University of Washington and University of Southern California about international admission trends.
  • The Office of Undergraduate Admissions completed its inaugural Univision Day through College Week Live in October 2012.
  • In January 2013, the Berkeley admissions process made a primetime debut on NBC's "Parenthood," when one of the characters logged into a mock-up of our admissions site to see his decision.
  • Greg Dubrow, Ana Rafferty, and Amy Jarich presented in separate sessions and Michele Larkrith served on a systemwide panel at the National Association for College Admission Counseling conference in fall 2012. 
  • In April 2013, Susan Pendo and Michele Larkrith each joined UC partners to serve on panels for regional Association for College Admission Counseling meetings.
  • Maryhelen Blake presented admission cases alongside UC colleagues at the Western Association for College Admission Counseling Conference in May 2013.
  • Rachelle Feldman, assistant vice chancellor and director of the Financial and Scholarship Office, was the recipient of an Excellence in Management Award. “She encouraged and supported us to grow as leaders, and the results may be seen in the number of us completing courses in degree programs, Berkeley Extension, or through other campus programs, presenting at national, regional, and local conferences and meetings.” Rachelle was elected as an Executive Board member of the National Direct Student Loan Coalition. In fall 2012, Rachelle served on a National Association for College Admission Counseling panel on the economy and higher education. She presented on the Berkeley implementation of the Dream Act at the Educators for Fair Consideration conference in January 2013. In May 2013, Rachelle presented at the Coalition of State University Aid Administrators conference on the web self-service work Financial Aid has done and moderated a session with Jeff Baker, U.S. Department of Education Director of Policy Implementation and Liaison. Also in May, Rachelle testified at the U.S. Department of Education hearings on the reauthorization of the Higher Education Act and negotiated rulemaking. In June 2013, Rachelle was appointed to the National Association of Student Financial Aid Administrators Federal Issues and Relations Committee.
  • Cruz Grimaldo completed the College Board Enrollment Leadership Academy.
  • Carol Takao completed a certificate program in Enrollment Management at the University of Southern California.
  • Silvia Marquez was appointed to the College Board National Forum Planning Committee.
  • In October 2012, Richard Hardenbrook presented on international education at NAFSA with the Education Abroad Program team.
  • The Financial Aid and Scholarships Office launched on MyFinAid a federal "Shopping Sheet" for incoming students and a "View Award History" page, which allows students to compare any previous version of their financial aid with their current award.
  • The Cal Student Central team completed weeklong training with the Disney Institute to prepare for opening in January 2013 and engages in ongoing training focused on continual improvement of service to students.
  • Walter Wong served as a guest speaker along with Annalyn Cruz at the Asian and Pacific Islanders in Higher Education Conference.
  • The Office of the Registrar developed and launched a new course approval management system in partnership with the Academic Senate. The new system replaces paper forms and computer green screens with a new easy-to-use and intuitive web application for department personnel, the Academic Senate, and Registrar staff that allows them to view, enter, and manage course information. The online applications enables faster processing of changes to existing courses and the creation of new courses, speeding the time from submission of a proposal to approval by the Academic Senate from up to a month to one week. It also automatically updates the campus course catalog and has eliminated more than 80 percent of errors. Since its launch in March 2013, 70 academic departments have adopted the new system, with favorable reviews. "The new system saves time for me and our Dean. It's easier to submit course changes without the hassles of paper. The Dean is able to log in and check the progress of proposals and report to our executive committee on the timeline and proposed review date!"—Haas School of Business.
  • In response to feedback from numerous faculty, the Office of the Registrar launched a pilot program to oversee the after-hours use of classrooms. Previously, faculty and students arrived at morning classes to rooms in disarray—missing chairs and desks, soiled spaces, and chalkboards covered in writing. To help ensure academic, administrative, and student groups continued to have access to classrooms after hours while maintaining a clean and orderly learning environment for classes, the Office of the Registrar launched a classroom reservation and management pilot program. The program streamlines room management and coordination to avoid double bookings and to hold users accountable. It also deploys a staff of student monitors to check in on after-hours student groups and ensure they reset the rooms after use.
  • Patti Ahuna presented as part of a panel at the California Electronic Transcript Workshop in March 2013.
  • A&E offices were relocated and consolidated in Sproul Hall to better serve students. The Associate Vice Chancellor's Immediate Office moved from 127 Sproul to 221 Sproul. Cascading from the opening of Cal Student Central, significant moves of staff took place in the Financial Aid and Scholarships Office and the Office of the Registrar. Some additional moves within the Office of the Registrar will be completed by the end of spring. Student Affairs Information Technology supports all staff moves through the Client Technology Services (CTS) organization and has planned and assisted in a large number of staff and personnel moves over the past year in Sproul Hall.