Current & Past Initiatives
It's On Us
In 2014-2015, VPC created and launched Berkeley's very own version of the national It's On Us campaign. VPC members looked to the Cal community for nominations of students, faculty, and staff to feature in the campaign. Students led the way in the creation of the posters and banners, including the photograhy and graphic design of 13 unique images.
The campaign launched in January 2015 with large lamp post banners across campus and hundreds of posters in dozens of buildings. Community members quickly took note of the captivating images and powerful messages, as covered in this Daily Cal article. The lamp post banners remained up until December 2015, and the posters are still prominitely displayed in buildings throughout campus.