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Bears That Care - Marketing

TAKE ACTION Marketing TeamWe’re the TAKE ACTION Marketing Team.

We’re a team of UC Berkeley undergraduates who hail from a variety of backgrounds and have different interests, but we came together out of our shared desire to be part of this important campus safety initiative.

On such a big campus, sometimes it’s easy to feel like just another anonymous student in a vast student body. The TAKE ACTION initiative is about safety, but it’s also about fellow students looking out for one another out of our shared identity as Cal Bears. It’s about students rising up to take ownership of their campus community and build unity. We’re privileged to have the opportunity to develop the marketing campaign for the TAKE ACTION campaign and help educate the student body in this simple way.


From left to right:

  • Noah Kang, Major: English (expected May 2015)
  • Ronke Aderonmu, Major: Psychology, Math and Science Education Minor (expected May 2013)
  • Jieun Park, Major: Political Economy (expected May 2012)
  • Summer Kim, Major: Business Administration (expected May 2012)